This event has finished

Get amongst it at the blockbuster fashion festival of the year

“The festival is getting bigger, and bigger,” CEO Graeme Lewsey tells Time Out at the recent L’Oreal Fashion Festival program launch. “What we’re trying to do is get consumers excited about a world-class production right here at home.” Although the festival is focusing largely on the economy of fashion in 2013, the cultural programs and runway shows will be as vibrant and dramatic as ever. We ask Lewsey to select five events he’s particularly excited about.

Loreal Melbourne Fashion Festival Opening Event


Docklands, Mar 19. $75-250

The festival kicks off with a royal bash at the Dockland’s Central Pier, featuring guest of honour Mary Katrantzou. The London-based, Athens-born designer is adored for her illusory prints and striking silhouettes – and we’ll probably see Australian fashion heavyweights’ jaws on the floor during her keynote speech. The opening event is just the place to schmooze with industry folk, spy on celebrities, and dress to the nines.


L’Oreal Paris Runways


Docklands, Mar 20-24. $52-150

These runway shows are the “heart of the festival,” says Lewsey. Each one is hosted by a leading fashion publication to celebrate collections from Australia’s top designers. Putting Australian fashion on the world stage is vogue.com.au, InStyle, Grazia, Madison, Harper’s BAZAAR, Cosmopolitan and frankie.


Famous for Fashion Series


Various, 21-23 Mar. $35

The festival shines a light on the area of Stonnington with two runway shows. One features Chapel Street’s retailers; the other unveils the fashionable gems found on High Street, Toorak Road, Malvern Road, and Glenferrie Road. Lewsey is proud to “involve local businesses in the festival with these intimate events”.


Business Events


Melbourne, $40-635

The business-focused events allow industry folk to get down and dirty with fashion talk. Lewsey assures the “line up is stellar” with 30 speakers, 9 of them international, discussing the fashion biz and how to keep it thriving. Designer Mary Katrantzou and fashion illustrator Bil Donovan show “how important the creative process is in the heartland of fashion”. And online media pioneer Marc Worth and branding guru Ron Pompei unpick the problems facing fashion today.


Cultural Program


Various, 18-24 Mar

The month-long Cultural Program is what makes this festival “a blockbuster” according to Lewsey. Seventy-three workshops, exhibitions, online events, talks, films and performances bring the festival to the farthest reaches of the city. We’re particularly excited about And All Things Return to Nature Tomorrow, a BalletLab and MATERIALBYPRODUCT collaboration, and the always impressive Penthouse Mouse.

By Isabel Dunstan   |   Photos by Graham Denholm

Melbourne Fashion Festival 2013 details

Address
Around Melbourne, Melbourne 3000

Date 18 Mar 2013-24 Mar 2013

Around Melbourne map

Report a problem with this page

Restaurants and bars nearby

Longrain

Trend seekers may have defected to mod-Asian diner Chin Chin earlier this...

Comida Bebe

Do you like art, alcohol and eating? Well have we got an exciting surprise...

Penny Blue Beer Café

15m - Located in a laneway off a laneway, Penny Blue is worth the search for those...

Cacao Lab

21m - The chocolate gods at Cacao Fine Chocolates have opened a Cacao Lab in the...

More restaurants and bars nearby

Other venues nearby

Fat: Melbourne

13m - Delivering cutting edge labels to those in the know, Fat stocks hand picked...

Chinatown

38m - Melbourne's Chinatown is a colourful area lined with restaurants, karaoke...

Bernard's Magic Shop

49m - Sure, gag gifts are juvenile. And there’s always a chance they’ll...

Desigual

65m - There seems no stopping the arrival of quality mid-range retailers opening...

More venues nearby

You might also like

Perfect day

Perfect day

Follow our itinerary towards what we reckon is a pretty perfect day

Pub Guide

Pub Guide

Discover Melbourne's best 50 pubs right here, right now

Readers' comments, reviews, hints and pictures

Community guidelines

blog comments powered by Disqus