Time Out Melbourne

This event has finished

The founders of UK-based company the Future Laboratory are returning to Melbourne to prepare us for the men, women and food of the decade to come

To see the future is a power that any business owner would give a limb for. Thankfully, UK-based organisation the Future Laboratory, in conjunction with Melbourne's Right Angle Studios, offers such a service for the lesser sacrifice of a ticket price.

Since 2001, founders Chris Sanderson and Martin Raymond have exhaustively travelled the globe, conducting polls and gathering data so that they might accurately project the economic, social and cultural trends that will shape the brave new world of tomorrow.

Each year, the pair reveal their findings in interactive briefing sessions which are open to anyone who wants to get ahead of the curve, rather than just weather the storm of change.

This February, the founders are returning to ACMI for XX v XY: an all-out stoush about gender. And while the old ‘men versus women’ debate may seem simplistic, there's not a soul in any industry who won't be affected as concepts of masculinity and femininity blur or vanish and multiple sub-cultures emerge. How will media communicate with, and retailers market to demographics that can't be labelled his and hers.

Over a half-day session they will be debating Re-Con men – a generation raised by powerful working mums who are embracing yoga, old school pubs, new school porn and non-corporate careers; Athena women – the all-powerful, and physically fit entrepreneurs who everyone will want to sell to; and Generation D: the incoming generation who were born already plugged in to the digital world.

Knowledge is power and the future is now, Melbourne. Book it in.

By Gemima Cody   |  

The Future Laboratory Trend Briefing 2014: XX v XY details

Address
Federation Square
Cnr Swanston & Flinders Sts, Melbourne 3000

Telephone 03 8663 2200

Transport
Nearby Stations: Flinders Street

Price $395.00

Date Wed 12 Feb 2014

Open 9am-12.30pm

ACMI - Australian Centre for the Moving Image map

Report a problem with this page

Restaurants and bars nearby

Time Out Café

51m - These guys have one of the most enviable café spots in the city, slap bang...

Transport Public Bar

55m - With multi entertainment venues, including a cocktail bar, a formal dining...

Chocolate Buddha

60m - This Japanese restaurant is located at Fed Square and focuses on providing...

Riverland Bar

61m - It's pretty much all about Friday night sausages and mulled wine at...

More restaurants and bars nearby

Other venues nearby

ACMI Store

36m - Negotiating the exit of the  Australian Centre for the Moving Image...

Artplay

50m - Artplay is a civic space where children and families can get creative and...

More venues nearby

Readers' comments, reviews, hints and pictures

Community guidelines

blog comments powered by Disqus

Get the Time Out weekend planner. Straight to your inbox, every Thursday.
Read more

×