Vince, we’ve seen you at parties around Melbourne, how does Alechemy work?
My business partner Deano, from the Good Brew Co. and I host licensed events – festivals, parties and Sunday sessions. We’ll have music and sometimes there’ll be food and we put on the beer. Or we partner up with your event or festival, but we prefer working with the eco-conscious crowd, doing sustainability festivals.
What beers do you have?
We have a lemongrass pale ale which is a hop driven India Pale Ale with a hint of lemongrass. And for winter this dark chocolate chilli infused bock. The ingredients are as local as possible – the lemongrass was sourced out of Brunswick, the chillies came from a farmers market and we use Australian malts.
So basically you’re beer missionaries, on bikes?
The ethos of our business is ‘sustainability can be fun’. We distribute our beers by bicycle – even kegs. We do $2 cup deposit, so there’s no waste and we use solar to pre-heat our brew water – so it’s solar boosted beer.
You must be pretty popular at festivals.
We have fun. At Rainbow Serpent we had four bars set up, and were riding round on beer bikes, me wearing big bug eyed goggles and a feathered top hat and Dean in a onesie with a kilt on… We want to give people an experience, plus great beer.
Are people happy to pay more for quality?
A lot of people lump together craft beer and mass produced. But taste it and you know it’s worth a lot more than an extra dollar per glass.
Sum yourselves up in one sentence.
One of our big mottos is ‘quality not quantity, enlightenment through beer’. So be enlightened while drinking, try things in moderation, don’t get smashed and punch up your mates.