Time Out Melbourne

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3RRR is an iconic Melbourne institution, one that's vital not only to the local music community, but also to the city's broader cultural health. Established in 1976, the station has a storied history, one that's passed through many musical trends, political moments, and regrettable styles of dress – then outlasted them all. It has served as a focal point for Melbourne's alternative culture, as well as an incubator for major musical and intellectual talent – as proven by its impressive roster of former presenters. In the process, 3RRR has become so embedded and omnipresent that it's hard to imagine Melbourne without it. But because the station is entirely non-profit and staffed by volunteers, its disappearance (as awful a thought as that is) is always a lurking possibility. The station relies on the contributions of its listeners to fund its many valuable activities… and this is where 3RRR's annual Radiothon steps in.

The Radiothon, which runs from August 15 to 24, is when the station politely clears its throat, and gently asks if its listeners might consider helping to keep the party going by becoming a subscriber. There are many categories of subscription, the cheapest of which will cost you less than a negligibly enjoyable night on the town. So if you enjoy listening to the station – be honest – it's time to pony up some cash as a way of saying thanks. In an era in which most cultural consumers seem to believe that everything should cost nothing, 3RRR is something that's definitely worth paying for. There are also prizes to be won for your donation.

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3RRR Radiothon 2014 details

221 Nicholson St, Brunswick East 3057

Telephone 03 9388 1027

Date 15 Aug 2014-24 Aug 2014

3RRR station map

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