First published on 5 Nov 2012. Updated on 5 Dec 2012.
Blow Your Own Trumpet: A Musician's Guide to Publicity and Airplay is a unique concept indeed: a publicist with some of Australia’s top-brass indie bands under her belt, teaching you industry newbies how to avoid hiring a publicist and do the job yourself.
With Stacey Piggott’s 14 years of experience put down on paper, it’s now up to you to decide whether you want to take on board her tips for hitting up radio, local press, national press and internet yourself, or use her pointers for hiring a publicist who doesn’t completely suck.
From artists and industry types including Henry Rollins, Gareth Liddiard (The Drones), Carlo Santone (Blue King Brown), Dan Sultan, Illy, Mikey Young (Eddy Current Suppression Ring) and Triple J’s Dom Alessio, you’ll hear from the horse’s mouth what to do and what not to do. It’s a comprehensive guide indeed, with 17 chapters detailing every eventuality.
Whether you decided to blow your own trumpet or pick a plum publicist with the help of this book, the $40 (plus postage) investment will mean you’re guaranteed to save money.