Catch the train to South Yarra, work your way from Punt Road to Chapel Street and discover a European imported, hand-stitched world of utter opulence
Antonio Oriti Oumo has spent the last 30 years educating the men of Melbourne on how to present themselves and “dress for success”. His clientele includes an impressive list of Australian actors, politicians and men about town, but he's happy to offer an espresso and some fashion advice to anyone who happens to wander inside. South Yarra.
Jfahri is a welcome splash of garish colour against the long beige streak of Toorak Road (that would be all the fake tan). Here you'll find Mexican sugar skulls and Moroccan homewares along with fashion, jewellery and artwork by Melbourne artists and designers. South Yarra.
Toorak Road may be awash with French handbags and Italian wool, but this Australian fashion label certainly stands up to its European neighbours. Lisa Barron's whimsical feathered hats and floral dresses are perfect for anyone putting together their next garden party ensemble. South Yarra.
If Gatsby were to go shopping down Toorak Road, you would find him in Tolley, flinging clothes about while Daisy weeps: “I've never seen such beautiful shirts!” The formalwear on display is classically tailored but lusciously coloured, harking back to a time when the bow tie was a closet staple. South Yarra.
Francesca is home to some of Italy's finest high fashion labels including 'the queen of wool' Amina Rubinacci, Musetti and Francesca's own line of Italian inspired designs. Swathe yourself in wool and linen, don a pair of oversized glasses and you'll be looking like a Toorak Road local in no time. South Yarra.
Jez Hamilton's pop-up shop will only be open until Christmas, giving you just enough time to snare some vintage posters, military blankets and industrial furniture for your nearest and dearest. Jez's collection of French oddities and antiques promise to add some retro European flair to any décor. South Yarra.
If you're looking to drop some serious coin, Loula is an excellent place to start. 'It bags' and must-have shoes are in plentiful supply amongst an impressive selection of imported European accessories. And for those of us not quite ready to part with $2500 on a Dolce & Gabbana handbag, we can always just stare longingly through the window until asked to leave. South Yarra.
CAL Eyewear asks its customers to buy glasses 'as if they were T-shirts': en masse and ultimately disposable. As a result, their imported Japanese frames are colourful, eclectic and available for only $180 including prescription lenses. South Yarra.
Yves Saint Laurent once said: “Fashions fade, style is eternal.” It's a mantra that Secondo has taken to heart, selling pre-loved garments, accessories and luxury vintage pieces. Stock includes labels such as Fendi, Prada, Mulberry and Miu Miu, so be warned: this is no op-shop. South Yarra.
While you’re here...
Go here: This stretch is littered with spas and salons. Try Me Skin and Body.
Eat here: Choose your own Italian boots, but go menu-free at Da Noi
Drink here: Hit Claremont Tonic for a high octane Asian-style booze up. As the consumerist cry goes, you deserve it.