First published on 31 Jan 2013. Updated on 31 Jan 2013.
There are only so many pairs of neon shorteralls you can have pitched to you before you take a stand. Taking a stand is precisely what INCU Clothing has done with the launch of the designed by INCU Weathered AW13 collection.
Weathered is made for the customers INCU has known and loved over the past 10 years; customers who enjoy adventuring through fashion. It's described as a culmination of lessons learnt, people met and stories shared. They're clothes designed for day-to-day living in.
The Autumn/Winter 2013 collection has already dropped into stores. Expect to see classic tailored shirting for men, air-washed chinos and soft knits. The fairer sex are offered classic, muted colour pallettes in soft cottons and 'just touch me' wools.
Want to get your mits on 'em? Well, the INCU crew are expanding with three stores now in CBD Melbourne, including the recent addition of the men's store in QV based on the industrial design of Deiter Rams. Now they're just showing off...
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