With bespoke services like Dejour Jeans on Sydney Road, Golden Age on Swanston Street and Captains of Industry on Somerset Place all finding favour with the young folk for doing away with stuffy service and poorly fitting prices, the next logical step for the ASOS generation is online tailoring.
Juliet Reid is a Melburnian designer and dressmaker who saw a gap in the market to start an online business tailoring handcrafted garments. Customers of Dresses that Rustle are offered a new bespoke design each month. Vintage fabrics, rare finds and Reid’s eye for detail mean the finished garments aren’t like any on the racks at clothing stores. Customers can select the materials, colours and silhouettes that will suit them best.
“I love having conversations with people about what their passion is in the things that they wear and what elements of their shape and beauty they want to convey,” she tells Time Out.
Reid is the sole person working on each step of the dressmaking process, from patternmaking to garment construction and sewing. As she explains, “Following the entire journey through allows me to fully realise my design and find a deeper satisfaction and sense of pride in the outcome.”
The dress for August 2013 (pictured) is a wool blend, Jackie O-inspired piece, tailored with a pointed flat collar and welt pockets. It’s fully lined and available in Rothko (red/pink) or Cezanne (blue/green), for $349.
Sign up to our monthly shopping newsletter