First published on 17 Aug 2011. Updated on 15 Oct 2013.
First Zara opened up to queues, crowds and thousands of visitors. Now, Topshop have announced their Aussie onslaught just in time for Melbourne fashionistas to look like Kate Moss clones at summer festivals.
The UK clothing giant has its eyes set on empty stores left behind by Borders at The Jam Factory and Chadstone, set to open in December.
But one can only wonder, why Australia? Are our clothes not pretty enough? Is our sewing machine too broken? Do we try too much? Are we too outspoken?
The thing is, you bring all the clothing juggernauts from the UK and Europe, we will have nothing to look forward to on our next overseas trip. Take shopping out of the equation and what have you got? No more can you say ‘this old thing, oh I picked this up in London in ‘98’.
With Zara and Topshop already on the bandwagon, here some predictions of other fashion labels that just may follow suit, pun intended.
Eurotrash fashion predictions: