Invasion of the Euro fashion

Topshop is set to open at The Jam Factory this December

First published on 17 Aug 2011. Updated on 26 Mar 2013.

First Zara opened up to queues, crowds and thousands of visitors. Now, Topshop have announced their Aussie onslaught just in time for Melbourne fashionistas to look like Kate Moss clones at summer festivals.

The UK clothing giant has its eyes set on empty stores left behind by Borders at The Jam Factory and Chadstone, set to open in December.

But one can only wonder, why Australia? Are our clothes not pretty enough? Is our sewing machine too broken? Do we try too much? Are we too outspoken?

The thing is, you bring all the clothing juggernauts from the UK and Europe, we will have nothing to look forward to on our next overseas trip. Take shopping out of the equation and what have you got? No more can you say ‘this old thing, oh I picked this up in London in ‘98’.

With Zara and Topshop already on the bandwagon, here some predictions of other fashion labels that just may follow suit, pun intended.

Eurotrash fashion predictions:

H&M
	H&M is the most obvious choice of the next global Euro fashion label to invade Australian waters. With its stylish, affordable clothes for all to wear, one would hope and pray someone’s in talks with these guys to open here in Oz.
Warehouse
	This UK based store, features the latest and greatest vintage inspired clothing and accessories for both men and women. With a range of gift ideas, it’s hard not to think General Pants but with a UK ‘tude.
Bershka
	Zara’s little sister would be a great addition to Australian fashion. It’s a bit more Eurotrash then the universal Zara, hence the appeal.
Primark
	Who hasn’t come back from a trip to the UK with a suitcase filled with clothes bearing the exclusive ‘Atmosphere’ tag. Tops for two pounds and summer dresses for ten pounds, it’s hard not to want this disposable fashion mega-house to open on Australia shores. Big W never looked so scared.
Next
	Oh lord save our souls the day Next opens up in town. Isn’t Seven Angels fulfilling our needs of sweatshop made fashion at a fraction of the price? Do we really need more pleather jackets and vinyl shoes? Do we?