The rumours are true – the first H&M store will open in the GPO building on Bourke Street. Some reports suggest this year, some in early 2014. The flagship store will expand over three floors.
Thousands of people liked the post on the H&M Facebook page when the news landed in March that the store was coming to Australia, and there was plenty of Melbourne v Sydney speculation for the first retail space down under. From the popularity of Topshop and Zara’s store openings in both cities, we hope that the Swedish company will go large and open as many stores as possible, as quickly as possible. (Our fingers are crossed!)