Finally, Sweden's international retail giant has found a home in GPO

It's here. We'd been wringing our hands with anticipation ever since the news landed in mid-2013 that one of the world's largest high street fashion brands was coming to Australia. We knew it would be impressive, but the scale didn't quite hit us until we entered GPO to find that all three of its floors and 5,000 square metres are now taken up by pure H&M glory. Each level is divided into 'mini-stores' such as formal, casual, shoes, kids and homewares, which makes the shopping experience less overwhelming. There are fitting rooms placed throughout the building. All of the clothing, shoes and accessories – even the essentials including jumpers, lingerie and jeans – are fashion-forward and extremely well priced.

At the moment, you can purchase clothing from the exclusive Australian range, only available in the GPO store. It's a tad pricier than the rest of the collection, but you can be sure that only a few hundred people in the world will be wearing it.

First published on . Updated on .

Photos by Roberto Seba   |  

H&M details

Address
Melbourne's GPO
350 Bourke St, Melbourne 3000

Transport
Nearby Stations: Melbourne Central; Flinders Street

Open Mon-Thu 10am-6pm; Fri 10am-8pm; Sat 10am-6pm; Sun 11am-5pm

H&M website

H&M map

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