This three-year-old store in North Melbourne is for the daring fashionistas. Martin Fella himself says that he sources the best from American designers from the ’50s to m’80s – many of whom were responsible for Hollywood glam and glitter – and also French labels such as Lea Stein, St. Tropez and Pierre Cardin.
“I retail in a way that is not a conventional vintage look,” he points out. “Just because you are wearing a ’70s vintage frock doesn't mean you have to look like you’ve stepped out of an episode of Matlock Police. Nearly all fashion trends are derivative from bygone eras and I closely follow current looks coming off the European catwalks and create that look using vintage pieces from a mix of eras.”