This three-year-old store in North Melbourne is for the daring fashionistas. Martin Fella himself says that he sources the best from American designers from the ’50s to m’80s – many of whom were responsible for Hollywood glam and glitter – and also French labels such as Lea Stein, St. Tropez and Pierre Cardin.

“I retail in a way that is not a conventional vintage look,” he points out. “Just because you are wearing a ’70s vintage frock doesn't mean you have to look like you’ve stepped out of an episode of Matlock Police. Nearly all fashion trends are derivative from bygone eras and I closely follow current looks coming off the European catwalks and create that look using vintage pieces from a mix of eras.”

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Martin Fella details

Address
556 Queensberry St, North Melbourne 3051

Telephone 03 9329 9769

Open Mon 12 noon-6pm; Tue-Thu 11am-6pm; Fri 11am-7pm; Sat 11am-4pm; Sun 12noon-4pm

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