First published on 4 May 2012.
Since moving to Australia six years ago from India, Roopa Pemmaraju has honed her style and built a label. At yesterday’s runway show Pemmaraju’s hard work paid off as her definitive aesthetic bloomed.
At the heart of the collection’s look was a simple mantra: simplicity is elegance. Accordingly, the clothes were cut in a basic but beautiful fashion and any adornment or flourish was balanced with clean lines and flowing fabric.
The collection was a combination of varied influences; Pemmaraju’s Indian heritage shone with her skilled manipulation of the fall and fold of textiles, while her use of beaded neckpieces and primary colours pointed to an almost African sensibility.
Finally, the designer’s use of Indigenous prints and paintings throughout the collection spoke to an affinity with the Australian art and fashion scenes that, after such a beautiful display, will surely welcome her with open arms.