Darn it! Melbourne wins this one…

It’s official, the first Australian H&M store will open in the GPO building on Bourke Street, Melbourne. Some reports suggest this year, some in early 2014. The flagship store will expand over three floors.

Thousands of people liked the post on their Facebook page when the news landed in March and there was plenty of Sydney v Melbourne speculation as to where H&M would plant their first retail space down under. From the popularity of Topshop and Zara’s store openings in both cities, we anticiapte that the Swedish company will go large and open as many stores as possible nationwide. Sydney, we'll be next (we hope). 

 

First published on . Updated on .

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