Rising in suburban ranks from Sydney's south coast to Newcastle and finally the big smoke, TAFE student Emma Mulholland has scored herself a spot in Fashion Week's New Generation Show. "This is my chance to show people what I'm made of," Mulholland says. One of four student snippers selected for the showcase, Mulholland is the first to admit it's been a bit of a rocky road, having to repeat subjects due to a self-proclaimed lack of commitment. "At the end of the day you've got to be your own critic and you've got to be 100 per cent dedicated all the time," she says. Mulholland's bold collection, Cruel Summer, is inspired by archived 90s surfwear from the likes of Mambo and Hot Tuna. "It has a holiday feel to it - tweaked towards a tribal aesthetic," says the designer, who shares a large studio in Chippendale with photographers and DJs. Currently working on customised pieces for Ksubi, she has her eyes on starting her own label in the future. "But I guess it depends on how well the show goes, and how it's received by the industry."